Welcome to Become™
We’re a brand founded with one important mission in mind: to support female health and wellbeing. Our stylish range of clothing has proven to help significantly reduce hot flushes and night sweats, which may be caused by the menopause, illness, surgery and prescribed drugs. But as well as bringing intelligent clothing solutions to millions of women of all ages, we want to transform how ladies today talk about, think about and take on their menopause.
The natural approach
We’re focused on helping women to naturally control their menopause symptoms. Our silky fabric is made from a mixture of complex yarns to create a lightweight material that is seamless, breathable and cool against your skin. It’s coated using patent-pending Anti-Flush technology that absorbs heat from the surface of the skin when it gets hot, then releases it back to the body during the chill that follows. Take a look at our science page to see exactly how we carefully created and rigorously tested our fabric to produce the perfect pieces.
The new menopause
Not submitting to stereotypes, Become™ has been keen to break down traditional barriers surrounding the menopause right from the word go. Too often, menopause is seen as a time when women wind down, or when they stop being seen as sexy or cool. Become™ thinks differently. Just take a look at our eye-opening advertising campaigns, photo shoots with our real-life models, our ground-breaking #HotWomenOnly competition and most recently, an amazing Menopause Workshop event to see some of the ways in which we are pushing boundaries, starting conversations, bringing women together and celebrating our amazing menopausal ladies in all their guises.
A fem-tech powerhouse
Become™ is a women-driven startup, powered by MAS, a multinational award-winning manufacturer of intimate apparel, sports, swim and performance wear, headquartered in Sri Lanka. Having started as a family-run business, it has evolved into a billion-dollar company, working with a diverse portfolio of global brands including Victoria’s Secret, Nike and Lululemon. It’s delighted to be able to add Become™ into this mix.
Created for women, by women
Despite its size, MAS has retained a big commitment to social and environmental responsibility, not just creating an ethical and sustainable working environment for its 98,000 associates all over the world, but also trying to radically improve women’s lives in the process. Diversity and inclusion are core to MAS’s main principles. 70% of MAS’s workforce is made up of women and female innovators are the driving force behind product development. Initiatives such as the ‘Women Go Beyond’ programme, childcare facilities, plus physical and emotional support for its women workers are all part of this work.
Breaking down barriers
MAS is in a unique position to use the latest in technology and clothing to address women’s needs that the market has struggled to tackle until now. The menopause, as well as menstruation and urinary incontinence, are just some of the health issues that MAS is taking on. Its innovation Hub, known as Twinery, has been working hard since 2014 to help women manage and support bodily changes and health concerns. As well as Become™ underwear, they are behind the patent-pending urinary incontinence brand Icon – moisture wicking, anti-microbial and leak resistant underwear.
MAS’s products are not only addressing the demands and desires of women that the current market lacks, but they are breaking down taboos and social stigmas that still surround women’s issues. MAS are proud to be creatively tackling all areas of female health with practical and stylish solutions to bring comfort and support to millions of women of all ages around the world.
Let's be UNSTOPPABLE
Become™ is built on the belief that women of all ages can achieve great things. As many as 10 million women are experiencing the menopause right now and they shouldn’t be held back in life by hot flushes and night sweats. Meet like-minded ladies on our Facebook Group The Chilled Menopause or join the debate on Twitter and Instagram. We also offer menopause help, support and advice from some of the industry’s top experts in our Menopause Guide. 95% of women who have tried our clothes found they made a difference, but don’t take our word for it. Check out our reviews on Trustpilot or try a vest risk-free using our 60-day money-back guarantee.
Together let’s make the menopause the beginning of the best you.