Earlier this week, we launched our first-ever advertising campaign across London underground stations! We'd like to think that our ads perfectly encapsulate our company ethos – to be bold and confident – we hope you agree?
We know that travelling in the summer, particularly on the underground, can be terribly hot and sticky. What better place to offer our customers a bit of light relief in the shape of our heat-busting underwear?
If you'd like to get involved in the campaign, you can! Just take a selfie with one of our ads, then re-post to your social media and tag us in on our Facebook, Twitter or Instagram channels. The first 10 people to do so will get a FREE Become™ Anti-Flush Vest. We look forward to seeing your pics!