Welcome to Become
We’re a brand with one very important mission: to support female health and wellbeing. Our stylish range of clothing has proven to significantly reduce the severity and impact of hot flushes and night sweats caused by menopause, illness, surgery and prescribed drugs. As well as bringing intelligent clothing solutions to millions of women of all ages, we want to transform how women today talk about, think about and take on their menopause.
The natural approach
We’re focused on helping women to control their menopause symptoms naturally. Our silky fabric is made from a mixture of complex yarns to create a lightweight material that is seamless, breathable and cool against your skin. It’s coated using patent-pending Anti-Flush Technology™, which absorbs heat from the surface of the skin when it gets hot, then releases warmth back onto the body during the chill that follows. Take a look at our how it works page to see exactly how we carefully created and rigorously tested our fabric to produce the perfect products.
The new menopause
Become has always refused to submit to stereotypes and is passionate about breaking down traditional barriers surrounding the menopause. Too often, menopause is seen as a time when women wind down or when they stop being seen as sexy or cool. Become thinks differently. Just take a look at our eye-opening advertising campaigns, photo shoots with real-life models, our ground-breaking #HotWomenOnly competition and, most recently, an amazing Menopause Workshop Event to see how we are pushing boundaries, kickstarting conversations, bringing women together and celebrating amazing menopausal ladies in all their guises.
A fem-tech powerhouse
Become is a female-driven startup powered by MAS, a multinational award-winning manufacturer of intimate apparel and sports, swim and performance wear. Headquartered in Sri Lanka and having started as a family-run business, it has now evolved into a billion-dollar company, working with a diverse portfolio of global brands. MAS Holdings
Created for women by women
Despite its size, MAS has retained its incredibly strong commitment to social and environmental responsibility, not just creating an ethical and sustainable working environment for its 98,000 associates all over the world, but also helping to radically improve women’s lives in the process. Diversity and inclusion lay at the heart of MAS’s mission and values. 70% of MAS’s workforce is made up of women and it is female innovators that are the driving force behind product development. Initiatives such as the Women Go Beyond programme, childcare facilities and the provision of physical and emotional support for its women workers are all part of this progressive vision.
Breaking down barriers
MAS is in a unique position to use the latest in clothing technology to address the previously un-catered for health and wellbeing needs of women. The menopause, as well as menstruation and urinary incontinence, are just some of the issues that MAS is tackling head-on. Its innovation Hub, known as Twinery, has been working hard since 2014 to help women manage and support physical changes and health concerns. As well as Become Anti-Flush clothing, they are behind the patent-pending urinary incontinence brand Icon, creators of moisture wicking, antimicrobial and leak-resistant underwear.
MAS’s products are not only providing solutions for women that the current market lacks, they too are breaking down taboos and social stigmas that still surround women’s issues. MAS is proud to be creatively tackling all areas of female health, creating practical and stylish solutions that bring comfort and support to millions of women of all ages around the world.
Let's be UNSTOPPABLE
Become is built on the belief that women of all ages can achieve great things. As many as 10 million women are experiencing menopause right now and they shouldn’t be held back in life by hot flushes and night sweats. Meet like-minded ladies on our Facebook group The Chilled Menopause or join the debate on Twitter and Instagram.
87% of women who have tried our Anti-Flush clothing found that it made a significant difference to their symptoms. But don’t take our word for it. Check out our reviews on Trustpilot or try a product risk-free using our 60-day money-back guarantee (UK orders only, excludes knickers).
Together, let’s make menopause the beginning of the BEST you.